2021 B2B Marketing

 

2021 B2B Marketing Exchange Gears Up To Help Marketers Refresh, Renew & Remix Their Strategies For A Digital-First World

For the past 10 years, Demand Gen Report has brought thousands of B2B marketing and sales professionals to the B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. to learn about the latest strategies, tools, and trends from top industry influencers, analysts and thought leaders. In light of the concerns surrounding the ongoing Covid-19 pandemic, this year’s event is coming to the home office as a digital experience like no other.

The B2B Marketing Exchange virtual experience — taking place Feb. 22-24, 2021 — will focus on providing educational content that helps B2B marketing teams refresh their minds, renew their creative focus and remix their channel and format mix to reach buyers in this new, digital-first world. Speakers will share their hits, misses, and learnings from the pivots of 2020, and how they are strategizing future initiatives for 2021, putting the customer first and supporting remote sales teams to sell virtually.

The annual event may be run through a new venue, but everything attendees know and love about #B2BMX will remain the same:

·   Stellar keynote presentations;

·   6 targeted educational content tracks covering topics such as demand generation, ABM, sales enablement, marketing strategy, channel marketing, and content marketing;

·   Hands-on virtual Workshops;

·   More than a dozen Case Study and Lunch & Learn sessions spotlighting the top technologies in the industry;

·   Mentoring programs; and

·   Endless networking opportunities through 1:1 meetings, interactive roundtables, and more.

Demand Gen Report is no stranger to virtual events. The publication most recently hosted the B2B Sales & Marketing Exchange online experience in October 2020. The event was rated 4.4 out of 5 stars and provided the team with plenty of attendee feedback to make #B2BMX even better.

Source link: https://www.demandgenreport.com/features/industry-insights/2021-b2b-marketing-exchange-gears-up-to-help-marketers-refresh-renew-remix-their-strategies-for-a-digital-first-world