Accountant Email Marketing Must-Haves

Did you know that a strong email marketing campaign has one of the highest returns on investment of all forms of marketing?

If you want to put together a strong email marketing campaign for your business, you can follow a few best practices — from the timing of your messages to their contents — to be sure your campaign is connecting you with your customers. Making use of a few simple tools can help make your life easier and help you level up your accountant email marketing.

In this guide we’ll cover:

• How to start your email campaign on the right foot
• Tips for writing great marketing emails
• Ways to simplify your email marketing process
• How email campaigns fit into your marketing strategy

How to start your email campaign on the right foot

Planning out a bunch of emails in advance might feel intimidating, but the better you can plan, the more clearly your recipients will understand the purpose of your emails — and the more likely they are to stay engaged.

Start with a warm welcome.

First things first, you need to welcome the recipient to your email list. Nothing makes for a worse inbox than getting a random email with a bunch of information from someone without having had a proper introduction.

When you send out a welcome email, be sure to thank your reader for signing up and assure them that they’ll only get relevant information that won’t clutter their inbox. You need to start on the right foot or they won’t be receptive to the rest of your campaign. Tell them what they can expect in the coming emails.

Offer an invitation to connect.

A few days after sending the welcome email, send them an invitation to connect with you. This email should include links to your social media accounts and any other pertinent points of contact you have. When your audience engages with your company on multiple platforms, you’ll cultivate strong brand awareness.

Your followers will view you as more of a person and less of a company. Plus, it’s always good to get meaningful follow on your social media platforms.

Tips for writing great marketing emails

Your account email marketing campaign is only as good as the emails you send your contacts. If you take the time to write thoughtful, useful emails, you’ll increase your odds that readers will keep opening them.

Be consistent.

Above all else, remember to be consistent with your emails. You know your business, and you know how you can help your customers. If you get stuck, do some keyword research. There are plenty of ideas for your CPA email marketing campaign out there. Just make sure you send your emails consistently. Putting together a calendar might help with the process.

Be sure to maintain consistency in your tone, your voice, the types of emails that you send out, and the timing of your emails.

Keep it brief.

From a customer’s perspective, a brief message is more important than anything else. Remember, your recipients already know who you are. Simply seeing your name will remind them of what you have to offer. The email should be short and sweet, and you should have a very specific message in mind.

After all, your email might pop up as a customer runs from one meeting to the next, is about to pick up their kids, or is just getting off the phone with a client. And, it’s more likely to get read if it’s short

Try emojis — if it fits your brand.

This tip depends on the brands and industries you provide accounting services for. If you have the ability to throw in some emojis, it might work well. Emojis add a level of familiarity to your message. Your email will come across as if a friend sent it over casually.

Using too many emojis detracts from your authority in the industry, so it’s a balancing act. You might want to ask some unbiased third parties about your use of emojis before rolling one out in a new email.

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