𝐁𝟐𝐁'𝐬 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐈𝐧 𝟐𝟎𝟐𝟏: 𝐇𝐨𝐰 𝐀𝐈 𝐀𝐧𝐝 𝐌𝐚𝐜𝐡𝐢𝐧𝐞 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐀𝐫𝐞 𝐅𝐨𝐫𝐞𝐯𝐞𝐫 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐁𝟐𝐁 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

Lead generation is the lifeblood of any business. However, considering that most leads are not sales-ready, identifying leads to prioritize and pursue can place undue stress on the backs of marketers and sales reps. Small teams can't afford to invest attention in leads at opposite ends of the sales readiness spectrum. Doing so would soar lead acquisition costs, bleed profitability, and harm productivity.

Unfortunately, practices for qualifying and scoring leads, like BANT, force teams to hand-pick the wheat from the chaff. Data is analyzed manually, and reps are forced to apply personal judgment and sporadic research to score leads based on multiple personas. Not only is this an unrealistic workload, but it also produces inaccurate and misleading data.

 

Taking a giant stride toward sales automation, there are AI tools that can streamline the lead qualifying process with predictive lead scoring based on accurate data and attributes. Marketing and sales teams can not only pinpoint but also prioritize which leads to close and nurture in the future without upping headcount.

 

Thanks to predictive lead scoring, Segment, a leader in API integration software, was able to predict and identify the 16% of its leads that accounted for 80% of its total revenue all without allocating additional employees or adjusting its budget.

 

AI is empowering hyper-personalization.

 

It's no secret that the modern B2B buyer has become conditioned to a personalized buying experience. Personalization is no longer a plus; it has become a mandatory expectation, and AI-powered technology and software can help B2B businesses meet it.

AI is nurturing pre-and post-sale customer relationships.

 

According to Drift, Rapid Miner a leading data science platform provider turned from its chatbot to the AI-powered Lead Bot to help balance customer support with lead generation. 

The bot was able to quickly direct customers to resources and can resolve many customer inquiries. If it can't, it will pass the complex issues to the human team for further investigation. This has allowed RapidMiner to net more than 4,000 leads to date and generates over $1 million in sales.

B2B buyers are beginning to expect the same on-demand shopping experience found in B2C shopping. AI is bridging that expectation gap.

 

AI and machine learning are changing B2B marketing.

1. Start with your biggest bottlenecks and problems. Pick problems that are hindering growth, limiting ROI, or slowing down your workforce. Take the example of a growing company whose smaller sales and marketing teams are struggling to qualify, score, prioritize and personalize to high-quality inbound leads. AI-based automated lead scoring and personalization tech can boost efficiency and deliver more sales-ready leads without straining the existing marketing and sales staff.

2. Invest in customer experience and retention. Look for AI software solutions that can record, analyze, transcribe and infer customer insights from sales calls with prospects. Teams using such tools can keep their pulse on competitors in their market and learn how to better engage and retain their customers.

 

3. Improve your measurements and analytics. You can outmaneuver your competitors if you have better data and insights than them. Look for measurement and sentiment-driven AI technologies that can assist with prospecting calls and messaging. With knowledge of the emotional reaction to a pitch or particular style of messaging, both marketers and sales reps can identify what works and double down on messaging that resonates with their buyers.

 

4. Start small. If you're confident that a certain solution can solve existing problems or improve processes, do your research and look for a vendor with proven case studies or referrals, then gradually test and monitor performance to gauge a tool's actual potential.

 

For more info mail us at info@vereigenmedia.com

Great B2B Lead Generation concepts 2021

Lead generation, the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allows companies to nurture targets until they’re ready to buy. The self-directed buyer is inundated with information, so it’s vital to find new, creative ways to cut through the static and reach potential customers. Instead of finding customers through mass advertising and email blasts, marketers must rely on being found and building relationships with their buyers.

Where traditional marketing methods such as email blasts used to be enough to draw customers, the increase of competition and information abundance is making it more difficult for companies to track, reach, and engage with potential customers. Lead generation, the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allows companies to nurture targets until they’re ready to buy. Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces. Sixty percent of marketers state that lead generation is a key pain point for their company. Determining a good lead is more complex than just targeting people who downloaded your white paper, and it’s important that your sales reps don’t waste their time cold calling unqualified leads when there are ways to narrow down the pool.

When you implement a lead generation program, you increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. The higher quality leads you direct your sales team to, the more of those leads will result in sales. In doing this, you are helping your company grow, while also growing the credibility for your marketing department by showing tangible results and proving yourself to be a valuable part of the revenue team. Lead generation has been around for a long time, but methods have changed from simply finding a customer early on in their sales journey and sending the sales team their way. The self-directed buyer is inundated with information, so it’s vital to find new, creative ways to cut through the static and reach potential customers. Instead of finding customers through mass advertising and email blasts, marketers must rely on being found and building relationships with their buyers. In the age of information abundance, marketing is going through a massive shift.

For More Details Contact us at: info@vereigenmedia.co

B2B Lead Generation 2021

 

By outsourcing your B2B Lead Generation requirements, Vereigen Media can generate valuable business interest in your products and services. We then convert this interest into a healthy range of Qualified appointments, Leads, sales calls, and Event registrations for you to take forward and convert into new business revenue. Qualified online lead generation services suit almost every industry.

 

Benefits of a B2B outsourcing Partner:

1.  Can Provide Expertise.

2.  Help Promote Greater Performance.

3.  Outsourcing Can Allow You to Enter New or Unserved Markets.

4.  Where to Start with Outsourcing.

 

For more details contact us at info@vereigenmedia.com

 

 

 

 

 

Global Demand Generation Software Market 2021 Worldwide Market Trends & Opportunities to 2026

The global Demand Generation Software market research report provides a detailed analysis of various elements influencing the Demand Generation Software market. It includes market opportunities, growth drivers, risk, challenges, constraints, and threats in the Demand Generation Software market. The most advanced research report also contains production cost analysis. Various elements such as raw materials analysis, product price trend, acquisitions & mergers, and expansions in the global Demand Generation Software market for the specified period are incorporated in this report. It also presents dominant market players [ Oracle, Integrate, Unbounce, Trello, HubSpot, Tableau, Demand Base, Marketo, Demand Gen, Salesforce ] in the Demand Generation Software market.

Demand Generation Software market garnered a revenue of USD XX billion in the year 2019 globally and has been foreseen to yield USD XX billion by the year 2026 at a compound annual growth (CAGR) of xx% over the forecast period.

The latest research report covers key product suppliers and analysis of the manufacturing process. It also includes trends in consumer needs, technology progress, and external environmental change. The Demand Generation Software market research report also offers a regional analysis of the market on a global and regional level. The report involves important regions [North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa] for the market. It also presents revenue details, comprehensive insights, and other key data regarding the global Demand Generation Software market for the estimated period.

The report includes a comprehensive analysis of the main players in the market, as well as their expansion plans, strategies, and business overview. Key players investigated in the report cover:

Oracle, Integrate, Unbounce, Trello, HubSpot, Tableau, Demand Base, Marketo, Demand Gen, Salesforce

The Demand Generation Software market report covers the share, size, and forecast (value and volume) of the market for a specified period. It also includes top players, product types & applications, and historical data along with the forecast.

This report offers a thorough description, a wide product portfolio of important vendors, and business plans adopted by competitors. It uses various techniques such as SWOT analysis and Porter’s Five Forces analysis to study the global Demand Generation Software market. It as well includes sales and revenue of key market players in the Demand Generation Software market for the specified period. The global Demand Generation Software market is divided into various segments.

Demand Generation Software Market, By Application/End-use (2016-2026)

SMEs, Large Enterprises

Demand Generation Software Market, By Product (2016-2026)

Brand Advocacy Software, Gamification Software, Lead Generation Software, Loyalty Management Software

The market is geographically divided over various key regions and the report covers regional analysis with market share, consumption, production, and revenue in these regions for the 2020-2027 forecast periods. Regions encompass North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa.

Comprehensive Coverage of the Demand Generation Software Market:

• Valuable information about the Demand Generation Software market
• Identification of growth in various segments and sub-segments of the Demand Generation Software market
• Strategic guidance for investment opportunities
• The report includes crucial statistics associated with the market along with price analysis, supply and demand, products, applications, and levels of production and consumption.
• Rising trends and analysis of the modern market segment to assist investors to expand new business tactics
• Stimulates judgment making with limitations and drivers

The report gives comprehensive knowledge concerning the key market players such as market share, cost, revenue, production, capacity, price, gross margin, consumption, export/import, and growth rate. The report additionally displays the making process, marketing channel, cost structure, and industry chain.

Key Questions Addressed in the Report:

• In which segments are important extensions anticipated over the forecast period?
• What is the forecast for the growth of the Demand Generation Software market?
• What circumstances can prevent market growth?
• What are the principal drivers of industry maturity?
• Which markets are crucial for business expansion?
• What is the industries predicted growth rate over the forecast period?
• Which business segment is expected to accelerate market growth?
• Who dominates the Demand Generation Software business?
• What vital business plans are being performed by key industry players?

SourceLink:https://www.mccourier.com/global-demand-generation-software-market-2021-worldwide-market-trends-opportunities-to-2026/

Lead generation

Lead Generation Checklist: How to Generate More High-Quality Leads

Lead generation is an important step in the marketing strategy of businesses. The concept in itself is easy to understand. The challenge lies in the execution of your lead generation strategies. In some cases, marketers will find their process getting outdated even before seeing the results of their lead generation efforts.

If you think you’re stuck in your lead generation strategy, check out this checklist on how you can generate quality links:

Capturing Leads

Lead capturing is the process of collecting contact information about a prospective client to generate a lead. Once you have their information, you can then start working towards converting them into long-term customers. Here are the things you can do to capture leads:

1. Build an attractive offer to generate leads

Part of lead generation is offering your potential clients something helpful and relevant to them. This will help you encourage them to provide their contact information so you can use it to start converting them to paying customers, or whatever your end goal is. Your offer could be an eBook, discount coupon, templates, or checklists. No matter what your choice is, you have to structure your offers in a way that will pique your audience’s interest.

2. Create a lead capture page

Once you have your offer ready, the next step is to put it on the right page. Customers want to be redirected to a place where they can get what they want immediately. Your landing page will do this for you. It eliminates distractions and directs the customers exactly what they want. If they find value in your offer, there’s a higher chance that they’ll come back and consider doing business with you.

3. Optimize your website

If your webpages take too long to load, you’ll have lesser chances of capturing leads. If it has a lot of distractions, chances are, your bounce rates are going to increase, too. As such, you’ll have to ensure that your website is optimized for content and speed. Don’t forget to redirect your customers to a “thank you” page at the end of each action.

Qualifying Leads

Whether we like it or not, not all leads captured are qualified leads. In other words, not all leads are actually interested in purchasing your products or services. Sometimes, people could only be interested in your eBook to use as a reference for their research, or it could be a competitor trying to study your process. The lead qualification process allows you to separate potential customers from flops, so you’ll know what leads to pursue or let go. Here’s how you can qualify leads:

1. Study the Potential Leads’ Profile

Before qualifying a lead, you have to determine whether they fit your supposed target customer’s profile or not. You can study their profile by asking them more about themselves. If you have a landing page, consider adding more fields in the form to gather relevant information about your customer. It could be the city of residence, age, or profession. From there, you can narrow your leads down and determine which one is more likely to be converted into a customer.

2. Evaluate their interest in your product or resource

Do a little digging on the leads you captured to determine their interest in your product. You can do this by asking questions through email, live chat, or by conducting a survey. Here are some of the questions you can ask:

• Are you looking to purchase one of our store’s products?
• Can I help you with our pricing plans?
• Do you want to learn more about [insert a specific topic]?

The last question is applicable if your lead downloaded an eBook or any other resource from your landing page.

If you get a “no” for all the questions, you can disqualify the lead and save the effort of nurturing them. If they haven’t responded to your inquiry, you can follow it up with another email. If they still haven’t answered your questions after multiple attempts, it’s likely that they’re not interested in your product or service, and the lead should be disqualified.

SourceLink:https://www.business2community.com/consumer-marketing/lead-generation-checklist-how-to-generate-more-high-quality-leads-02387612

Email Marketing

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Email marketing continues to be a top-performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition, and retention. Take a look at some of these recently published statistics in our recent blog post.

1. For every dollar brands invest in email marketing, they receive 42 dollars in return. (Litmus)
2. 77% of marketers say email is one of their two most effective marketing channels and 78% of marketing executives indicate email marketing is vital to the overall success of their company. (Litmus, 2020)
3. Just 16% of respondents believe their company measures email marketing’s ROI well or very well. Furthermore, 45% cited ROI measurement of email marketing efforts as poor, very poor, or non-existent. (Litmus, 2020)
4. According to 80% of professionals, email marketing drives customer acquisition and retention. (e-Marketer)
5. Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. (Disruptive Advertising)

Email Marketing Objectives

In research by Demand Metric and Return Path from Validity, The State of Email Marketing 2021 Report, respondent stated that communications and brand awareness were top email marketing objectives:

• 71% – Communicate with customers
• 69% – Build brand awareness
• 64% – Communicate with prospects

These findings are consistent with their research finding in 2019. When asked to list their top three email marketing objectives, respondents overall cited communicating with customers (74%), building brand awareness (64%), and communicating with prospects (63%).

However, when these findings were broken out by B2B and B2C, objectives varied slightly. Communicating with customers was a primary goal for marketers of both groups (78% B2C, 74% B2B). For B2C email marketers, generating revenue was a primary objective (80% B2C, 41% B2B) and for B2B marketers, communication with prospects was cited as a primary objective (73% B2B, 54% B2C).

Source link:  

https://www.business2community.com/email-marketing/email-marketing-continues-to-outperform-are-your-strategies-optimized-02386969

Accountant Email Marketing Must-Haves

Did you know that a strong email marketing campaign has one of the highest returns on investment of all forms of marketing?

If you want to put together a strong email marketing campaign for your business, you can follow a few best practices — from the timing of your messages to their contents — to be sure your campaign is connecting you with your customers. Making use of a few simple tools can help make your life easier and help you level up your accountant email marketing.

In this guide we’ll cover:

• How to start your email campaign on the right foot
• Tips for writing great marketing emails
• Ways to simplify your email marketing process
• How email campaigns fit into your marketing strategy

How to start your email campaign on the right foot

Planning out a bunch of emails in advance might feel intimidating, but the better you can plan, the more clearly your recipients will understand the purpose of your emails — and the more likely they are to stay engaged.

Start with a warm welcome.

First things first, you need to welcome the recipient to your email list. Nothing makes for a worse inbox than getting a random email with a bunch of information from someone without having had a proper introduction.

When you send out a welcome email, be sure to thank your reader for signing up and assure them that they’ll only get relevant information that won’t clutter their inbox. You need to start on the right foot or they won’t be receptive to the rest of your campaign. Tell them what they can expect in the coming emails.

Offer an invitation to connect.

A few days after sending the welcome email, send them an invitation to connect with you. This email should include links to your social media accounts and any other pertinent points of contact you have. When your audience engages with your company on multiple platforms, you’ll cultivate strong brand awareness.

Your followers will view you as more of a person and less of a company. Plus, it’s always good to get meaningful follow on your social media platforms.

Tips for writing great marketing emails

Your account email marketing campaign is only as good as the emails you send your contacts. If you take the time to write thoughtful, useful emails, you’ll increase your odds that readers will keep opening them.

Be consistent.

Above all else, remember to be consistent with your emails. You know your business, and you know how you can help your customers. If you get stuck, do some keyword research. There are plenty of ideas for your CPA email marketing campaign out there. Just make sure you send your emails consistently. Putting together a calendar might help with the process.

Be sure to maintain consistency in your tone, your voice, the types of emails that you send out, and the timing of your emails.

Keep it brief.

From a customer’s perspective, a brief message is more important than anything else. Remember, your recipients already know who you are. Simply seeing your name will remind them of what you have to offer. The email should be short and sweet, and you should have a very specific message in mind.

After all, your email might pop up as a customer runs from one meeting to the next, is about to pick up their kids, or is just getting off the phone with a client. And, it’s more likely to get read if it’s short

Try emojis — if it fits your brand.

This tip depends on the brands and industries you provide accounting services for. If you have the ability to throw in some emojis, it might work well. Emojis add a level of familiarity to your message. Your email will come across as if a friend sent it over casually.

Using too many emojis detracts from your authority in the industry, so it’s a balancing act. You might want to ask some unbiased third parties about your use of emojis before rolling one out in a new email.

Source link: 

https://www.business2community.com/email-marketing/accountant-email-marketing-must-haves-02386730