8 Remote Working Tips for Beginners

8 Remote Working Tips for Beginners

Our passions lie in a few areas: travel, global understanding, and remote work. If you're jumping into the latter for the first time, we're here to give you a few tips from the experts.

So you’ve convinced your boss to let you work remotely, or you’ve landed a new remote job - now what? How can you stay productive, creative, inspired and live up to all of the expectations that you’ve set for yourself within this new lifestyle?

As a fully-distributed company ourselves, leading programs that allow people who work remotely to do so in cities around the world, we have a few tips and tricks up our sleeves for remote work beginners.

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1. Over-communicate

The key to being successful in any professional role is communication, but when it comes to remote work, it is an even more important asset. Since you’re no longer a few desks down from your coworkers or your manager, it’s your job to schedule 1:1 check-in meetings with them on a weekly basis to connect on your goals, upcoming projects, and daily tasks.

Make sure to advocate for yourself and clearly state the progress you’ve made in the past week, which goals you’ve surpassed and which projects you’ve led. When you’re not in the office, it can be difficult for your manager to keep your work top-of-mind, so don’t be afraid to bring important milestones up on your own.

2. Invest in reliable tech

Any remote worker will tell you that access to consistent WiFi is integral to their success, but there's more to a successful setup than an internet connection. Along with having the ability to make video calls without losing connection, you should consider what tools and tech you'll need to do your job well. For example, many remote workers invest in a great pair of noise-canceling headphones so that they can take their work anywhere - regardless of background noise levels. Others find that wireless keyboards and mouses, or even a second screen, are integral to their efficiency.

3. Lean on your community

One of the major myths surrounding remote work is that people who don’t work in a corporate office are lonely. To make sure that you’re feeling supported and connected to the “real world”, we recommend becoming a part of a remote community - either virtually or in-person at a local coworking space or collective. We’ve found that being surrounded by others who are successfully working remotely inspires beginners to stay the course and remain productive while embracing location flexibility.

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4. Consider your workspace

Set yourself up for success in a place where you can focus on the tasks at hand. Whether this means you find a great coworking space near you, stake out a local coffee shop or create a designated spot for work at home, make sure that you feel motivated by your environment and ready to tackle whatever comes your way.

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5. Figure out your working style

At the start of your remote work journey, it’s a great idea to figure out the environment that you need to work successfully. For example, do you like being surrounded by white noise? A café may be the best choice for you. Work well in silence? It might be time to invest in some noise-canceling headphones. Other things to consider are whether you’re more productive in the morning or in the evening and whether you’re motivated by taking small breaks throughout the day or a longer midday respite. This is the beauty of remote work - getting to work during your best hours, whatever they may be.

6. Take time for self-care

When the line between “work” and “home” starts to blur, you might find yourself stuck to your computer screen for a longer period of time (see next point). While that can sometimes be necessary when closing a major deal or finalizing an important presentation, give yourself time for, well, you. Commit to your fitness routine and make sure that you’re creating blocks in your schedule to eat healthy, nutritious meals so that you can be focused and productive when you need to be.

The benefits of remote work can stretch into your life outside of work as well. With increased flexibility, you can take time to make sure you’re not missing life’s important moments. As a remote worker, you can take care of your kids without worrying about leaving the office during standard business hours, you can decide to work from any location around the world and you can even book that doctor’s appointment you’ve been putting off because it didn’t work with your schedule.

7. Know when to “log off”

This can be one of the most challenging aspects for remote work beginners, as the world is becoming increasingly connected. Though you may receive emails and chat notifications at any hour (especially if you’re working in a different time zone than your coworkers), it’s important to develop a habit of setting a time when you officially “log off” for the night. The best part of working remotely is having the flexibility to work when you are most productive, so be careful about setting the standard that you are available 24/7.

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8. Embrace the perks of working remotely

Working remotely doesn’t just apply to those who would work from home or in the same region as their company’s office. If it’s possible with your current position, take your talent on the road! On Remote Year, employees, freelancers, and entrepreneurs work from places like Hanoi, Kuala Lumpur, Cape Town, Lisbon, and Mexico City - all while enjoying the support of an incredible community.

Now that you’re working remotely, life will look a little bit different (and a little more awesome). However, if you rely on the eight tips that we’ve listed above, the transition from to the freedom of a flexible work style will be smooth and successful.

The Corona Virus: Social-Distancing as Reducing Contagion Now

The Corona Virus: Social-Distancing as Reducing Contagion Now

Given the Corona Virus Pandemic, people across the globe are suffering, worrying, waiting, being tested, being quarantined, self-isolating, living with or preparing for lockdown.

Life as we knew it has changed. Our choices of where we go and what we can do are becoming increasingly limited. Schools, Sports Events,  Concerts, Broadway, Churches, Disneyland, Hollywood are shut down. We can see it as a loss or we can see it as a policy to embrace.

In an op-ed piece by Nicholas Kristof and Stuart A. Thompson in the New York Times on March 15, 2020, entitled “ Doing Little or Doing More Looks Like This,” a model is discussed that projects that a third of Americans – more than 100 million Americans- could be infected. What the model also shows, however, is that outcome does not just depend on the virus. The spread could also depend on our policies and how quickly we can adopt them.  As Ashleigh Tuite, an epidemiologist at the University of Toronto says, “ We don’t have the benefit of immunity or vaccines to limit spread, but that doesn’t mean we can’t control it.”

Essentially we have no guarantees that not going to the gym, postponing the birthday, canceling the trip, using gloves in the supermarket and keeping sanitizer near your door will keep everyone safe; but we know that if enough people embrace the power to curtail unnecessary involvement with others outside their home we may be able to reduce contagion now.

A recent article in The Atlantic reports that while the CDC has issued guidelines on Social Distancing, there are no perfect or safe answers to the circumstances that people face. Overall the reality is that if we are going to do this – we have to step into discomfort and deprivation for some amount of time. Why? Because the reason may well be life-saving.

In a recent interview with an American woman living in lockdown in Italy. The woman, Christine Higgins said that her children were doing fine; but it was very, very difficult for her and her husband. It was like living with dread but she told listeners was that what got her through was focus and gratitude for those like the medical workers and even the food delivery men for risking their lives. Doing it with them in mind gives her a purpose to get through.

I know many are reminded at this time of the courage and wisdom of Victor Frankel embodied in his book Man’s Search for Meaning. Writing about his experience in Auschwitz, Franklin tells us that survival is based on finding meaning in life- in work, in the love we have for others, and in courage during difficult times. To Victor Frankel, it is not the situation that we are faced with; but our choice with how we respond.

As we face this unthinkable pandemic, it is worth considering that in some way you are not alone and you are not helpless. Anything you can do to social distance is something more than not responding and you are reducing contagion now.

How will you manage? Connect with social media, the family you live with, prayer, literature, music, nature and whatever you can.

Visit Our Website @ https://vereigenmedia.com/

4 step lead generation analysis to optimize sales conversion

4 step lead generation analysis to optimize sales conversion

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization.

But, in reality, any marketing the process can be optimized from demand generation, account-based marketing and, lead generation.

I’ll review the basics of reviewing your demand generation funnel. We’ll provide a few back-to-the-basics tactics that you can consider as you work on planning your campaigns and budgets.

Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns, and programs.

It’s really quite simple, but it requires taking the time to evaluate what really works while building a deeper rapport with an equally busy team of quota-carrying sales reps.

Step #1: Review closed deals

The best way to determine what will work is to look at what has worked. Begin with an analysis of the deals that have closed.

How did these closed deals enter the system?

Here are a few pieces of data you want to record during this review for each channel and specific campaign (and you likely want to add a few attributes that are unique to your company, as well):

       ·        Number of deals won

·        Total revenue

·        Average deal size

·        Buyer persona traits

·        Ideal customer profile fit

Step #2: Review new marketing qualified leads

Now that you know what works take a look at what you currently have. Break down your pipeline by marketing tactic used, and determine:

Total marketing qualified lead volume – How many leads do each channel/tactic generate?

Sales Qualified lead volume – How many of these are qualified leads as defined by your universal lead definition?

Percentage of sales qualified leads per marketing channel – Determined using the above numbers

Cost per marketing qualified lead – How much did these leads cost?

A buyer persona(s) targeted – Which ponds are you fishing in, and whom are you trying to catch?

Step #3: Ask Sales about MQLs

Check-in with Sales to gather feedback on the performance of lead generation campaigns. You want to back up your data with real human experiences. What type of leads works best for Sales in their opinion?

This human interaction might help you uncover that although a specific tactic generates leads that close, they require many more resources from Sales to close the deal, while other leads are much easier to close.

For example, leads from a content syndication vendor may take a lot more work from Sales than inbound web leads that provided all of the necessary info, and they’re much closer to having a discussion with a rep.

Step #4: Identify opportunities to optimize

Use this complimentary data to identify the most effective channels and campaigns.

Consider what KPIs to optimize for, which may include lead volume, qualified lead volume, the percentage of qualified leads per channel, and the percentage of closed leads per channel.

Now that you know what has closed and what types of new leads you’re generating, where are there overlaps? Where do you fall short?

For example, if you’re investing a lot in a tactic that generates many leads, but they never close, you may want to shift some of that money to a tactic that produces a lower volume of leads that are more likely to close.

Intro to Lead Generation: How to determine if a lead is sales qualified

Not only will this help you optimize your marketing investments and lead generation capabilities, but it can also help optimize your relationship with Sales.

When you have specific reasons to back up why you’re investing budgets in a certain way (which they may or may not agree with), they are more likely to support your decisions.

If nothing else, the human interactions of a Sales-Marketing huddle show that you’re actively seeking input from Sales to help serve them better, and not allocating your budget and resources in a vacuum.

Why Lead Generation Is Important For Your Business

Why Lead Generation Is Important For Your Business

Lead generation is the most talked about topic in the marketing world. But what is Lead generation? How does it help? what are the techniques used to generate more leads? Get answers to these questions and more through this blog today.

Be it a small startup business or a big multi-million dollar business, Lead Generation is the only common word that is used the most by the marketing and management team of any company. Lead Generation is actually what gives meaning to even run a business. It is like the blood in the veins of an organization. So what exactly is Lead Generation? First, let us learn what is a lead?

 

What Is A Lead:

A lead can be anyone(Typically a person) who has expressed his/her desire in your products or services. A Lead can come through many sources such as your website, through word of mouth, or even through a phone call. Digital Marketing Solutions which direct traffic to the website, improve search engine rankings, and increase web referrals account to an astounding 93% of leads.

What Is Online Lead Generation:

It is the most important aspect of Online Marketing which refers to developing the interest of a possible consumer by providing them the information about your products or services. Lead generation is basically developing an interest in a person so much so that he/she contacts you for more information and perhaps even end up buying it.

Lead generation is a start to the process which ultimately leads to a possible customer transforming into a regular customer down the line. So having a lead generation strategy is imperative for you and your business.

Why Is It Important:

The vast majorities of salespeople are losing the will to work in the area when they think they have reached the limit of companies and people to sell their products to. This, of course, is not true and hardworking salespeople are trying to find a solution to the problem by targeting the right group with the help of Online Lead Generation.

Businesses today are heavily depended on Lead Generation as it enables the websites of such businesses to generate more traffic which may lead to further conversion of such found Leads into Customers. This leads to an increase in conversion rates helping a business gain huge profits in the process. Google has made the process of connecting the consumers and the providers very simple helping the prospects find exactly what they need online and also for the providers to showcase their products and let the world know how different their products and services are from their competitors.

So, when a potential client is looking out for something they need and your website distinctly grabs the attention of the client the chances of conversion shoot up sky-high automatically. A quality and funneled lead generation process will definitely make it easier on both the client and the business side by getting exactly what they need online.

Important Tactics For Lead Generation

Content Marketing:

“ Content is King”, this was the topic of the essay which was written by Bill Gates and was published on Microsoft Website. He stated in it “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting”. And these words are coming true after nearly two decades after as blogging and content marketing are the very best methods of generating leads. Content marketing attracts and provides knowledge to the interested audience about what you. The business has to offer to the audiences. What this does is that it makes the work of the sales team a bit easier by helping them gather relevant leads with prior knowledge of their products and services.

Social Media Marketing(SMM):

Social media is rising and is probably the most widely recognized platform to promote your business. Through social media means it is easy to get quick popularity and also to know the potential leads which is very necessary.  SMM(Social Media Marketing) has increased its reach from being just a means to connect people online to become the biggest hub of connecting people to the products and services they need.

Hiring A Lead Generation Specialist:

Getting yourself a lead generator will definitely help you get new leads with the ones you already have. As the legendary Bruce Lee said, “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times”. Lead generators have been working and polishing their skills and have perfected in providing the one most important thing that is there for most businesses which are to generate new leads from outbound marketing using cold calls.

SEO(Search Engine Optimization):

Search Engine Optimization(SEO) is an essential process that is done to rank websites. The Better the rank of your website the greater the chances are of a business website to be visited by bigger and relevant traffic. More traffic means more leads and if these leads get converted than there is no stopping your business from reaching new heights.

These were some of the processes which help in Lead Generation. PPC, Web Design & Development, and remarketing are also other online Lead Generating activities. The market today is undergoing a lot of changes day in and out. All this is because of the everchanging algorithms of search engines and various Digital Marketing tools. Also, many companies still prefer the traditional way of lead generation rather than the digital way. Businesses have to understand that the way people trust and buy things is changing rapidly. Hence companies that do not follow such important and updated trends of lead generation are at risk of being overtaken by their competitors who prefer the online way of generating leads.

Lead generation is very cost-effective and result in providing solution to all businesses who are facing problems in raising the bar of their business. Generating Leads also helps a company build a tighter relationship between the sales and the marketing team as they have to work with each other side by side for the development of their company and themselves as well. Lead generation can also be made possible by employing various new Digital Marketing techniques available in the market now. Most of the Digital Marketing agencies provide Digital Marketing services which help clients to get the leads they deserve through content marketing and social media marketing. A 360° web and Digital Marketing partner is a must if a company wants to generate new leads and stay ahead in the competitive world. So, more qualified leads, more the customers, more the profits, this is why exactly lead generation is important for your business .

How AI Will Shape the Future of B2B Marketing

How AI Will Shape the Future of B2B Marketing

The emerging industry of Artificial Intelligence (AI) has long been speculated about. But how will AI really change the business world as we know it? Specifically, how will it affect the B2B marketing landscape?

Before we get understand AI’s implications for B2B marketing, we need to understand the ways in which  AI will change marketing’s foundation: data.

AI and Data Collection

One of the most important hoops B2B marketers have to jump through in order to build successful strategies is to gather, analyze, and interpret customer data. Doing so with accuracy and precision is time-intensive, costly, and complex—but it’s also essential.

AI vastly simplifies the data collection and analysis process by funneling information through algorithms to organize it in ways that are accessible and intuitive. And machine learning applications update data in real-time in a way that is relevant. In other words, AI takes static data and makes it dynamic by adding behavioral, contextual, and real-time variables.

Since AI has impacted the ways in which marketers collect and analyze data, AI has also impacted the way in which marketers can use this data to improve their marketing strategies. Today, we’ll take a look at how these changes impact two important areas in the B2B landscape: lead scoring and personalization.

AI and B2B Lead Scoring

As a B2B marketer, you not only understand the importance of creating a successful lead scoring program, but also the complexity of implementing one.

Traditionally, leads are ranked based off an “if this, then that” system (e.g., “IF financial executive, THEN score lead highly” or “IF prospect has opened two emails, THEN score lead highly”).

As technology has progressed, lead scoring has become more precise and predictive. Businesses now use marketing automation platforms that take a broad set of attributes related to their ideal target market and run these attributes through algorithms to predict and rank leads.

AI, however, eliminates much of the guesswork, as well as the trial and error by replacing human assumptions with a more objective, precise understanding of the customer. AI has the potential to help marketers to understand current leads better as well as uncover new ones and align this with their overall marketing strategy.

AI and B2B Personalization

It’s no secret that, now more than ever, personalization is an essential part of the customer experience. But creating this personalized experience isn’t easy since customers increasingly interact with brands across multiple channels and devices.

Today, marketers rely on CRM tools that interpret personal data such as age, gender, location, etc. to create a personalized experience. Adding AI to the equation, however, brings another level of personalization that can only be achieved with the real-time capabilities of machine learning.

For example, AI applications consider more dynamic variables such as buyer behavior, values (e.g., Does this the customer often buy from the same brands? Are they vegetarian?), and context (e.g., Has this customer been on our website before? What other websites have they have been on lately?).

AI can improve the process of personalization by helping to create a unique and intuitive experience for each customer.

AI’s Impact on B2B Personalization in the Real World

As the world’s largest shipping container company, Maersk offers customers a a multitude of services. Personalization is a key factor—not only when it comes to providing the best customer experience, but also for expanding Maersk’s opportunity for sales growth.

In 2017, Maersk implemented Marketing Cloud Einstein, an AI-powered application created by Salesforce.

“With Salesforce, we can help account managers pick the right value propositions for the right customers, which makes our business more relevant and more competitive,” said Shereen Elzarkani, Vice President and Global Head of Sales at Maersk Line.

Within weeks, they saw a massive increase in customer engagement and email open and click-through rates.

“With Marketing Cloud, we can segment and target customers better, which means we can create more personalized journeys,” said Louisa Cort Andersson Loran, Vice President and Global Head of Marketing at Maersk. “We can also, test and publish content more easily.”

Key Takeaway

AI has huge potential to expand the boundaries of what it means to understand our customers. With this nuanced insight, B2B marketers will be able to build smarter, more intuitive, and more efficient marketing strategies.

Four secrets to successful email marketing

Four secrets to successful email marketing

Email marketing remains one of the most effective channels in marketing but in order to succeed it’s vital to use best practices. Why are they a secret?

With over 293 billion emails sent in 2019 alone, email marketing can seem like a daunting and almost impossible market to successfully tap into. With the emergence of new communications channels such as social media, marketers may consider email not as important. However, email marketing has remained strong and powerful, continuously growing with over 3.9 billion users worldwide.

Not only is that more than half the entire global population, but that’s more users than Twitter, Facebook and Instagram combined. If the return on investment (ROI) is more your focus, email alone has been shown to bring 3,800% return, according to the DMA – £38 for every £1 spent.

You can obsess over statistics and open rates, but an email campaign is not going to be successful without following simple best practices. With this, many brands still don’t know what steps to take to go the extra mile with their email marketing. So ultimately, what are the secrets of success? If you don’t know them, then get to know them.

1. Send at the best time

Simply by taking the time to understand your subscribers’ schedules and testing your send times can help you to gain optimum engagement rates. The average marketer will routinely send the same email on the same schedule, without showing any improvement in open rates or click rates. Make the most of subscribers’ habits and test the timings of your campaigns.

2. Testing really does work

You can also refine your testing even further through A/B testing or multivariate testing. Two or more variations are sent through to a small sample of your recipients, then whichever version delivers the most successful results (whether it be unique opens or clicks) is rolled out to the remainder of your recipients. One of the main advantages of this is that you can optimize the results of your campaign almost instantly, without risking its success.

3. Check, and check again

Emails, like all marketing communications, are a direct reflection of your brand and it is, therefore, vital to leave no room for mistakes. Designing and sending an email can be extremely difficult, compiled up of different elements that are susceptible to going wrong for all manner of reasons.

There are tools on the market that can help you visualize how your email will land in the inbox. Are you emails mobile-responsive? Are they rendering correctly on all inbox providers? Whether you’re testing Internet Explorer or an iPhone X, checking your emails helps you ensure that all critical elements in your build are perfected before you hit that send button.

4. Keep an eye on your deliverability

Your emails may be sending successfully, but are they hitting the inbox or are they hitting the dreaded spam folder? The higher the volume you spend, the more common it is to receive higher bounce rates.

The reason is that, unless your recipients are engaging with your content, your inbox will deem this as irrelevant and automatically send this to the spam folder. On average, the more successful email service providers out there will manage to achieve an inbox placement rate of 83%.

Other specialized email service providers, such as Communicator, achieve an inbox placement average of 97%. This is where predictive intelligence comes into play; splitting mailing lists up into segments and creating engagement scores amongst recipients, to deliver to highly engaged recipients first.

This way, more emails reach the inbox. That means reputable email brands benefit from highly successful delivery rates, and who wouldn’t want to achieve 17% higher inbox placement than their competitors?

Don’t just take our word for it, learn more about how to optimize your email marketing in Marketing Week’s Knowledge Bank, here.

Top 7 Types of Content to Improve Your SEO Rankings – a Guide

Search Engine Optimization (SEO) is very important for website growth and the statistics back it up. Google alone receives more than 78,000 searches per second, the top results are based solely on SEO and there are also other engines such as Bing. 

Research shows that organic traffic is almost 6x better than paid search ads and 61% of marketers say improving SEO is their top inbound marketing priority. There are many ways to improve your SEO rankings but good content appears to be the driving force behind every successful website. However, not all types of content bring equal results and different sites may benefit from different types of content.

Content and SEO

The purpose of content is to share relevant written or visual media so that your audience can learn something new and share it with others. In short, content addresses some of the pain points of your audience while providing solutions. Great content is consumed and then shared with a larger audience which boosts your SEO rankings.

Today, publishing high-quality content is one of the best ways to improve your SEO ranking. There are many types of content to consider such as blog posts, images, videos, emails, and more. With that in mind, let’s explore some of the top content types that can help you improve your website SEO rankings.

Blog Posts

Blogging is one of the most common types of content and it works wonders. Blog posts are easy to produce, they provide relevant information and people are always willing to read them. In a way, blogging is perfect for both the audience and the website.

When done correctly, blogging has a lot of benefits:

• Engages the audience
• Boosts your SEO rankings
• Attracts new visitors/readers
• Grows your brand

The good thing about blogging is that there are so many options: you can write opinion pieces, reviews, lists, how-to’s, and you can also opt for guest blogging. Write a compelling headline, provide useful information, optimize the content and enjoy the results. Blog posts are excellent for SEO and this type of content will be relevant in 2020 and beyond.

Videos

Video content is growing larger and larger, just take a look at YouTube where thousands of videos are uploaded each day. Video consumption is at an all-time high and this form of content is regularly used to improve SEO rankings.

Video content has a high return on investment, however, it is harder to create compared to content like blog posts. Although it may seem that Video content curation requires a lot of time and resources, there are tools that can help us with it. Websites like Renderforest provide us with Video creation tools that we can use to create video content with little to no effort.

Here are some ways to utilize these tools for your business.

• Create an explainer video to introduce your business/product
• Create a video showcasing your products, services, or features
• Create quick tutorials or step-by-step guides for users
• Promote your brand image via storytelling

There are many ideas for Video content and they all work depending on the business. It’s up to us to test and see what works best for good SEO results.

Long-Form Content

We’ve talked about blog posts but we cannot forget about the importance of long-form content. Although long-form articles appear to be just extended blog posts, the difference is in the purpose of the two. Compared to quick and informative blog posts, long-form articles cover topics in their depth and take way more time and resources to complete.

According to a study conducted by Backlinko, Google’s first page results on average show articles containing 1950 words or more. On top of that, long-form content gets 77.2% more links and more social media shares. All of this data shows how important long-form content is for SEO and traffic. However, long-form content is harder to make compared to short-form content and it’s best to find a balance between the two.

Infographics

If you’re looking to receive those backlinks, creating infographics is a great way to do so. You can collect data, structure it and represent it visually using infographics. This type of content is very user-friendly and it brings excellent SEO results through backlinks.

You can even turn a blog post into an infographic as shown below:

The appeal of infographics is in its visuals and ease of consumption. Compared to standard blog posts, infographics tend to be more concise which means users are more likely to see it and share with others. You will need more resources to create infographic content but it can be well worth it if the topic is well-researched and the visuals match up.

Podcasts

Podcasts gained a lot of traction in the past few years, partly due to availability and ease of consumption. Users can consume podcast content while driving, doing dishes, or similar activities. Creating podcasts is really no different to other content, it’s simply audio instead of video or written word. Due to the demand, podcasts are a good source of traffic and will positively impact your SEO rankings.

Research Findings and Case Studies

In a world filled with opinions, more and more people are opting to look for real data through research and case studies. If you can put enough time and resources to conduct a study, SEO results will surely follow. Case studies usually get a lot of inbound links as they get cited somewhere on the internet, which is excellent for SEO ranking.

According to Buzzsumo, this type of data-backed content can attract millions of shares. A good example of this is CMI’s annual report on Content Marketing. Although this process may be time-consuming, it’s well worth the potential results.

Social Media

Social media content is heavily prevalent in today’s culture with more and more businesses hopping on. Social media deserves a post on its own but we’re here to stress its importance for SEO and website ranking. Although it does not directly impact your SEO, a strong social presence will drive traffic to your website and improve your SEO rankings.

Furthermore, all of your website content can be repurposed for social media with links to the original. Social media audience generally prefers short-form content, but if interested, they will search the original content for more information. Business owners can leverage social media content to increase brand awareness, drive traffic to their website and boost SEO in the process.

Social media also comes with certain threats to privacy in the form of data scraping, leaks, and information sharing, so you might want to consider using a VPN and there are A lot of cheap options to choose from.

If you want to have excellent SEO ranking, make sure to create all types of content. Each content format targets a different audience and you don’t want to leave anyone hanging.

Source - https://martechseries.com/mts-insights/guest-authors/top-7-types-of-content-to-improve-your-seo-rankings-a-guide/