Email Marketing

Email Marketing versus Marketing Automation: Understanding the Difference

Ray Tomlinson was the first human ever to email. It’s been 42 years since and a lot has changed for email, especially for email marketing. From just having the ability to send a message, it has evolved to be the most cost-effective way of direct marketing. At present around 81% of SMEs rely on email as their primary customer acquisition channel, while 80% use it for retention. And in the digital era, the influx of data through social media and mobile devices paved the way for data collection and data management. Such importance on data led to the rise in automated and behavioral-led programs where strategies focused on customers’ specific needs. All of this development contributed to what we call Marketing Automation.

Do More in Marketing with Automation

So, if marketing automation is here to automate marketing tasks, do businesses still need email marketing? This is where the line between the two gets blurred. And businesses must understand which entity benefits how, when to switch, and whether even switching makes sense. While both these methods are used to target an audience group, email marketing only deals with tracking actions taken by the recipients. Before further diving into differences, let’s understand what email marketing and marketing automation are.

Email Marketing

Neil Patel describes email marketing as “Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy converts prospects into customers and turns first-time buyers into recurring customers. One advantage of email marketing is that you can automate the entire process.”

Email marketing is loved by most marketers as it has emerged as a proven way of building trust with prospects, enhance relationships with existing customers, and build loyalty. It is also a vital tool for educating prospects on the value of the brand and keeping them engaged between purchases.

Marketing Automation

According to HubSpot, “Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.”

The right mixture of automated technology and strategy can define marketing automation in simple words. It helps in offering personalized content to prospects and converts them into delighted customers.

So What’s The Difference?

Behavioral Tracking

The fundamental difference between the two is the way data is collected. Email marketing tracks prospect’s behavior over the opening of an email, whether they clicked any link or how many times they did. You can see the click rates, bounce rates, and unsubscribe rates. After collecting the data, the decision is concluded in terms of percentage based on prospects’ interaction with the email.

On the other hand, marketing automation helps marketers to track prospects over the web. How they interact with the website, which categories/landing pages/links they opened. Did they request or downloaded reports/ebooks/infographics/whitepapers or confirmed their presence for a webinar? It also covers behavior outside of your websites, such as social media and other digital footprints. Marketing automation helps in crafting personalized campaigns/messaging based on the aforementioned detailed information.

Customer-centric Campaigning

Email marketing requires a significant investment to create an email, list segmentation, and post-delivery analytics. However, after creating a campaign, the basic strategy is to send out a single, fixed email to everybody. We also know the technique as ‘batch and blast’ as the emails are sent to everyone on the list. Additionally, automating your email marketing can let you send emails to different list segments and even send different emails to different prospects.

However, marketing automation rewards you more for your efforts. The process still entails creating an email, list segmentation, etc. but also lets you do more with automation with more choices and options. You can set up a series of emails/messages to go out over time and can even set them up as prospects interact with your website. This communication strategy of sending a pre-written set of messages to prospects over time is also known as drip marketing.

Source link: https://martechseries.com/content/email-mktg/email-marketing-vs-marketing-automation/

B2B Marketers

Paid Search Basics for B2B Marketers

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated marketing campaign. There are multiple variables to consider from the beginning and throughout the campaign that can impact budget, visibility and the end result. It’s important to frequently assess your analytics to make sure the campaign is on track and make ongoing changes to improve performance. To get you started on beginning a paid search campaign, we cover some of the basics.

Goals

From the beginning you should define what you are trying to achieve when obtaining clicks to your website or certain landing page. There are a variety of goals that you can set. Here are some to consider:

• Build brand awareness
• Lead generation
• Drive engagement to an asset or product
• Draw donations for a fundraiser

A clearly stated and measurable objective is important to being able to properly analyze the results on a frequent basis and revise your paid search campaign as needed.

Keywords

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. To execute this effectively, it’s important to first choose the right keywords. The right keywords are specific, relevant and commonly searched. The wrong keywords can generate clicks but deter viewers on your website from completing the desired call to action (CTA) that will ultimately help you achieve your stated campaign objectives. When determining the best possible keywords for your campaigns consider these types of keywords that makeup what and how users search:

• Branded Keywords: Words that contain the brand name or company name.
• Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.”
• Long-Tail Keywords: General searches that consist of more than three to four words and tend to be more focused such as “B2B marketing plan templates” or “technology for a marketing company.” These keywords also have higher conversion rates because the more specific a user gets, the more purchase intent they have.

Review historical metrics and search engine optimization (SEO) reports to discover popular words that have driven traffic to your website. Always keep your goals and strategy in mind when choosing the keywords.

Budgeting

Paid search campaign spending varies depending on the budget that your B2B organization has. To ensure that the budget is not exceeded, paid search campaigns should be monitored daily. Allotting a weekly budget is popular in most cases, in others, you might see a monthly or full campaign budget. Whichever budgeting technique you choose to pursue or have been given, keep these things in mind:

• Forecast: Forecasting spend, lead generation and more, if available, is useful for budgeting. If you intend on spending an amount of your budget per day but the forecast for leads isn’t as high as you would have hoped, this can allow you to adjust accordingly.
• Use data to optimize: Digging deep into the data you receive from your paid search campaigns is key to future spending. Doing so will be beneficial for budgeting as you can then know where to direct your budget in the future.
• Be flexible: Things might not always go to plan in terms of your campaigns. Using forecasting and associated tools are very beneficial for planning and benchmarking. Sometimes, the actual results will not match the projected results, whether it be below or above the projections. If this is the case, understand where the differences were and what impact that it had on your campaign.

Analysis

It’s essential to run an analysis on the campaigns your organization runs. There are a variety of metrics and statistics that you can look through but focus on the data that showed spikes, dips, and/or steady numbers. Evaluate what changed for any fluctuations. Did you add keywords? Change your campaign copy? Change your landing page URL? In looking at the numbers, what were the impressions? What was the CTR? And, most importantly, what were the conversion rates? Did you hit the initial goals you set to get viewers to buy, engage, gain knowledge or donate? Your initial goals need to be measured from the beginning to end to understand the full success of your campaigns.

Source link: https://www.business2community.com/b2b-marketing/paid-search-basics-for-b2b-marketers-02382694

 

 

Impact of Covid 19 on B2B Lead Generation Services and How to Deal with it?

Traditional and in-person activities reaching a standstill owing to the pandemic have acted as a severe blow

to the prospects of accelerated delivery of lead generation services. The unprecedented situations set forth by the pandemic have induced business sectors across the globe to bring radical changes in their modes of operation to align their business with the new normals. Here’s a look at the impacts that the ongoing pandemic had on lead generation services and the ways that deal with it.

Strategic client acquisition and retention– 

Businesses will lose clients and it is one of the inadvertent impacts of the pandemic. A severe crunch in the capital halted supply and demand pipeline has brought closures in operations which resulted in client losses for many enterprises last year. While this will continue to hurt the business segments in 2021, it will be prudent for enterprises to place their trust in outsourced B2B lead generation services to fill their pipeline with better leads. Visionary lead generation services providers are retargeting customer groups whose business interests and the new mode of operation are perfectly aligned with clients’ portfolio of services and products. They are conducting research in real-time to create an extensive list of customers who they know can be directly benefitted by clients’ services. Such an extensive list of a mixed blend of customers increases the prospects of client retention to offset the pandemic-induced losses.

Proactive and meaningful client conversation- 

A majority of business sectors have started lifting shutters off their operation and this means that they will resort to every means to get on an aggressive path to compensate for their losses. They will relook at establishing their ties with partners to ramp up their business. This is an opportunity for B2B lead generation service providers who must keep a keen eye on such businesses and start reaching out to them on a proactive basis to lay the business proposition of their clients. Prior to doing that, clients must communicate clearly to the service providers about what they can offer that can benefit enterprises in the current business difficulties and if they have anything new to offer that can appeal to enterprises in the current situation. Lead generation services providers should proactively reach out to as many such enterprises to convey propositions that can directly appeal to their business sentiments.   

Optimized workforce– Mobility restrictions and a gradual shift to remote working infrastructure will induce lead generation services providers to downsize and optimize their workforce. Taking a leap from the usual practice of two or more salespeople to dedicate about 20% of their time in customer prospecting, it is prudent of a service provider to keep a single employee who will have the complete responsibility of customer prospecting in association with a lead generation expert. It is the consideration of the fact that making connections with multiple customers within a shorter time is of prime importance at the moment.

Investing more in digital content– In keeping with the work from the home operational structure, B2B lead generation services providers must widen their digital frontiers since most of the client conversations will be online. Rich digital contents in the form of virtual events and podcasts are some of the effective ways to reach out to enterprises to invoke their interest and turn them into quality B2B leads.

Enterprises that did not give in to panic and instead, identified this difficult time to revise and rehaul their operations have successfully made their mark among customer bases with improved lead generation services that are critically relevant to the current times.

Source Link: https://techstory.in/impact-of-covid-19-on-b2b-lead-generation-services-and-how-to-deal-with-it/

Which Email Marketing tool is better?

Recently email marketing is a growing channel in digital marketing using email marketing leads are generated and sell product and service today's blog I discuss which email marketing is better.

1) Mailchimp

Mailchimp is a leading email marketing tool in the email marketing channels so its tools give 2000 Subscribers for 12000 emails/month it is free to plan for MailChimp.

Email deliverability is good, email newsletter creator UI is good and easy to understand I recommended to all email marketers use this tool.

Visit Tool - https://mailchimp.com/

 

2) Elastic email

Elastic Email is one growing email marketing tool. It gives 100 emails per day free plan and it gives SMTP API Facility, Email Template builder UI is simple and user-friendly. Overall performance is good.

Visit Tool - https://elasticemail.com/

 

3) Zoho Campaigns

Zoho Campaigns is the best email marketing tool use in the industry. It gives 2000 Subscribers for 12000 emails/month it is free to plan for Zoho Campaigns.

I like this tool user friendly and easy to handle.  

Visit Tool - https://www.zoho.com/campaigns/

Top 10 demand generation trends in 2021

Here are the top ten demand generation trends you can expect to see in 2021.

Unlike many other marketing approaches in 2021, demand generation prioritizes creating a need for a product or service before selling it.

Demand the generation today requires a more comprehensive marketing approach as it combines both marketing and sales initiatives to produce a more significant overall contribution to revenue. This marketing tactic continues to evolve quickly as demand generation becomes the primary focus for marketers across many different industries. The difference between those who dominate within this tactic and those who fall short comes down to the accurate execution of demand generation techniques and an eye towards upcoming trends.

 

Here are the top ten demand generation trends you can expect to see in 2021.

 

#1 Video marketing Video is swiftly becoming a preferred way by which audiences consume their content. While video marketing is growing exponentially – over 87 percent of online marketers use video content, viewers’ attention spans are decreasing. Utilizing curated byte-sized videos is a way to implement video marketing that is both effective and concise. These short-form videos typically do not exceed a viewing time of one minute and thirty seconds.

 

#2 Content should be present at every stage of the customer journey Creating a funnel that successfully keeps your customers moving through it relies heavily on how well you are keeping them engaged throughout their journey. Content creation is an absolute must for today’s marketers. Providing valuable information to your prospects and target audience gives them the chance to spend more time with your brand and offerings. The content presented should continuously communicate the value proposition and advantages organically.

 

#3 Make LinkedIn marketing a priority In just a few short years, LinkedIn has grown from a professional networking base into a formidable content sharing platform that nurtures lead generation. Marketing on LinkedIn has become essential for B2B marketers as nearly 97 percent of people use the platform for content marketing. Not only does LinkedIn provide a useful engine for generating leads and perpetuating and sharing valuable content, but it also offers user data that can be incredibly significant to marketers.

 

#4 Podcasts Over 45 percent of podcast listeners make over $250,000/year, many of whom are CEOs and top executives. This marketing tactic is incredibly valuable for B2B marketers looking to connect with decision-makers on the platforms with which they already engage.

 

#3 As podcasts are typically consumed for the information they provide, finding a way to add value to the listener is an effective and often successful way of sharing content that generates demand for your product or service. 

#5 Implement chatbots and marketing automation As audiences demand responses and action more quickly, automation has become the natural answer to this request. Automation and live chats empower marketers to instantly respond to the questions or objectives their audiences may have.Using automation, marketers can send action-triggered notifications, manage customer relationships and retention, track sales and set up live chats that keep marketers engaged with their audience. This also allows them to collect valuable data that can be used to engage with potential and current customers effectively. Setting up a chatbot is one of the most effective ways to execute this strategy.

 

#6 Integrate sales and marketing functions Marketing and sales continue to show signs of necessary integration; however, this is still an area where many companies and teams fall short. The expansive communication gap between sales and marketing teams may be costing them, potential customers. Companies that sync the goals and functions of sales and marketing typically achieve 24 percent faster revenue growth over a three-year period. Streamlining the processes of marketing and sales ensures a more effective strategy that can decrease the time spent on your sales cycles.

 

#7 Prioritise the user experiences Your website is usually the handshake between you and your potential customers, so it is crucial to make a good impression. This initial touchpoint must ensure a positive and valuable experience between your visitors and your site. Your website provides an excellent opportunity to inform and convince your visitors that your product or service offers value to their goals and processes. Nearly 48 percent of marketers build new landing pages for individual marketing campaigns to ensure the user experience is cohesive and effective for the campaign's goals.

 

#8 A/B Testing A/B Testing provides the opportunity to test two unique versions of copy, a page, or a design that share the same specific goal. This form of testing empowers you to develop a deeper understanding of how you can improve your current marketing approaches and strategies. Marketers who don’t take advantage of this strategy miss the opportunity to pull ahead of their competition. A/B testing provides the information needed to determine how to best delegate your marketing efforts to optimize conversions.

 

#9 Multi-channel strategies Today’s consumer interacts with many different platforms to receive information and engage with new brands and companies. If you are targeting just one channel, you are missing a vast audience. Multi-channel communication empowers you to reach your target not only on multiple platforms but through various and unique forms of media. An adaptive marketing team in-tune with newer channels who are capable of modifying messaging and content across different channels will be the most effective.

 

#10 Salaries on the rise of elite demand marketers, Demand is in high demand. The separation between the average demand marketers and the elite is substantial, but those at the top will reap the benefits in the future. Today’s elite recognizes the immeasurable and exponential value that is presented through demand generation. Though this area of marketing is on an astronomical rise, the supply of top-notch marketers has yet to catch up – resulting in some very well-compensating positions.

Source @ https://yourstory.com/2021/01/top-ten-demand-generation-trends-2021

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualified leads.

30-second summary:

Technology is making it easier for brands to generate leads with sophisticated tools.

80% of marketers saw their leads increasing due to marketing automation.

Lead capture forms, remarketing, and SEO-focused content are effective strategies for driving technology leads.

Automating email campaigns and leveraging LinkedIn can also be powerful lead generation tactics for B2B companies.

 Technology is revolutionizing the way businesses interact with customers, engage them, and promote their products. Generating leads is also an area that has seen a major shift due to the advancement of technology.

 Marketers are leveraging automation technology to get more leads. In fact, 80% of marketers saw their leads increasing due to marketing automation.

 That’s just one of the new trends for lead generation in the B2B space. It’s a dynamic space, and new lead generation strategies are constantly cropping up.

 If you’re wondering how to get ahead in the game, it’s time to take notes. In this article, we’ll talk about some effective strategies you can use to generate technology leads.

Technology lead generation: Which strategies should you use?

To convert your prospects into high-quality leads, you need to focus on boosting your content marketing game. Here are a few tips to help you get with technology lead generation:

 

1) Use targeted lead capture forms

Adding a lead capture form is the most straightforward way of generating leads.

When a user visits your website, you want them to give you their email address, phone number, or other details. If you offer something valuable in return, they are more likely to give you their personal information. That’s the concept behind lead capture forms.

Provide your customers with a report, case study, infographic, webinar, or anything they may be interested in. Let them know about what you have to offer via a lead capture form.

Furthermore, tailoring your lead capture forms to match the interest of your site visitors can go a long way in boosting your lead generation efforts.

Adding targeted lead capture forms to your landing pages and websites can offer multiple benefits.

These include:

·    You can minimize distractions: When a lead capture form pops up, users can focus solely on it by tuning out all the other distractions. Since online users have a dwindling attention span, lead capture forms offer you the opportunity to get them to pay attention to your offer.

·    Showcase appealing offers: Who doesn’t like getting a good reward or a freebie? With a well-designed lead capture form, you can highlight what a user can gain by just providing their information. If they find something that they find value in, they are likely to give their details without any hesitation.

·     Simplify the opt-in process: Having a targeted lead capture makes it easy for anyone who is interested in your offer to opt-in. It is a great way to provide a seamless experience to your prospects.

·    Grow your email list: The user details that you collect from your lead capture can help you add more contacts to your mailing list and amplify your email marketing efforts.

 

Now that you know the benefits, wondering how to get started?

Take a look at this lead capture form from Basepaws. It’s colorful, eye-catching, and includes a fun spin-to-win game.

What’s more, they also clearly mention that they appeared on Shark Tank to add social proof to the mix. It’s a great way to get more leads and grow your email list.

2) Automate your email marketing campaigns

Getting someone on your list is just the first step of the lead generation process. After all, not everyone would have made a purchase. To keep them interested in your brand and services, you need to make sure that you are communicating with them on a consistent basis.

Of course, it’s a time-consuming task to send emails day after day to each of your contacts. That’s where specialized email marketing tools can come into play.

These software solutions can help you automate your email marketing workflow and schedule all your drip emails beforehand. What’s more, you can also create segments of your email marketing lists to offer more personalized email content to your subscribers.

These tools enable you to send targeted emails to users who may have abandoned their cart or just made a purchase. This, in turn, can help you generate more leads. The biggest benefit of leveraging this strategy is that you don’t have to put in too much time or effort.

 

3) Create content based on user intent

Over the years, Google has moved from a keyword-centric model to focusing more on user intent. When you are creating content for your blog, you need to keep this in mind. If you want your post to make it to the top of SERPs, you’ll need to make sure that it answers questions that users might have.

Think of long-form questions that your buyer personas are likely to search for. You can leverage advanced SEO tools to understand popular search trends. Try to address common questions and concerns in your content.

In addition to this, it’s also a good idea to include these sections as separate sub-headings. This has two major benefits. Firstly, users who are simply skimming through your content can find what they are looking for easily. Secondly, this makes it easy for web crawlers to find answers to user queries.

If you’re lucky, you can also make it to the zero-click searches. These results are displayed at the top of the first search engine in the form of a dialog box with a snippet directly answering a query.

 

Here is an example of how featured snippets appear on Google:

If your post can get ranked on SERPs, you can attract a lot of traffic and create more brand awareness. In turn, it can also help you get more qualified leads to grow your business.

 

4) Leverage remarketing

Each prospect who visits your website or checks out your social media handle may not turn into a customer. Before they make a purchase, they may conduct more research or need more nudging. As a marketer, you have to be prepared to have several touchpoints before you close a sale.

 

That’s exactly why you should leverage remarketing for lead generation.

 

For the uninitiated, it is a form of online advertising that enables brands to showcase ads to users who have already visited a website. For instance, if someone reads your blog post but didn’t proceed to sign up for your software, you can reach out to them via a different marketing channel.

 

Paid ads, social media ads, or email — you can use any of the given channels. The key is that you’re again bringing your brand or product to their attention. Such type of consistent remarketing can help you get more leads and boost your conversion rate.

 

To take this strategy up a notch, you can offer a discount or an additional benefit to tempt them to take an action. It can help you build a more effective sales funnel.

 

5) Make the most of LinkedIn

The target audience for LinkedIn is business professionals and decision-makers for businesses. For B2B lead generation, this is the segment that matters the most. After all, they call the shots when it comes to closing deals.

By increasing your visibility on the platform, you are likely to reach out to the right target audience. The first step is to make sure that your LinkedIn profile is optimized. Add your logo, write a concise description, and use the right keywords naturally.

In addition to this, highlight your USP or any achievements that you’re proud of. Anyone who is coming across your business for the first time can get a good impression because of this.

But just having a profile on LinkedIn isn’t enough.

 Publish educational content that may cover trends in your industry or address customer pain points. Your aim should be to help readers solve a specific issue.

 

To further boost your visibility, you can also run paid ads on LinkedIn. Through this, you can run targeted campaigns to increase your reach and get more leads. Just like other social media platforms, you can also measure and optimize your social media ad campaigns for better lead generation.

 

Conclusion

With new technologies and marketing channels available at your fingertips, it’s possible to generate more leads without exhausting all your time.

Automation software can help you streamline and schedule your emails to reach out to your subscribers at the right time.

Furthermore, SEO-friendly content, remarketing, and lead capture forms can also aid your lead generation efforts. Don’t forget LinkedIn — it offers a plethora of opportunities for generating leads, especially for the B2B companies.

Keep in mind that using just one strategy won’t take you too far. Use a mix of the above-mentioned tactics to get more qualified leads and grow your business.

 Do you have any questions about generating more technology leads? Please share them in the comments section.

 Credit @ https://www.clickz.com/five-tips-to-generate-technology-leads/264669/

B2B Marketers Get This Wrong - Lead Generation Vs. Demand Generation

 

All B2B marketers try to generate as many marketing leads as possible, but does having more leads equal to more sales? Unfortunately, it’s not that simple.

Creating more creative marketing campaigns doesn’t mean that the users are ready to become buyers and purchase your products at all. This is where sales and marketing execs wrestle with constantly -- when marketing execs focus on creating leads (Lead Generation) to feed the sales machines but not a demand for the product the company sells.

 

In this article, you’ll learn how to turn things over with Demand Generation and attract the right customers to boost your sales.

 

Lead Generation V.S. Demand Generation

Demand Generation is about creating brand awareness and attracting new users to your business. Blog posts, social media posts, podcasts, and YouTube videos are examples of Demand Generation.

Lead Generation is used to convert these new users into “leads” by getting them to become more sales-ready. Some Lead Generation examples include eBooks, free pdf workbooks, and webinars, etc.

As you see, both Lead Generation and Demand Generation play an important role in the marketing process. They take care of different stages of a user’s experience. Therefore, to make your marketing successful, you need both Lead Generation and Demand Generation.

Fortune 500 companies understand the importance of this rule and use a consumer insights tool to provide combined marketing & sales insights.

A Combined Sales Strategy: Lead Generation plus Demand Generation

To boost your sales and not waste your marketing effort, you must acquire the right people who will actually purchase your products/services after getting hooked by your leads. Here’re 4 crucial steps to follow

 

1. Develop Buyers’ Persona

Who are your potential buyers? What are their interests? Where do they buy stuff usually? If you can’t answer these questions, you don’t understand your potential customers enough. If you don’t know them enough, how can you ensure that your products/services can accommodate their needs?

Spend some effort in researching and developing the buyers’ persona. This helps you understand your target customers better, so you can produce solutions that they’re interested in and will solve their problems.

2. Audit Your Existing Content

Do you know how good or effective your blog content is? What more social media content do you need to answer the commonly asked questions your potential buyers have?

By looking at the buyers’ persona that you’ve completed in step 1, you should be able to answer these questions by reviewing your content.

Start to audit your existing content and find out what you need to focus on developing and improving so as to attract more potential buyers according to their needs.

3. Create Demand Generation Campaigns

To ensure your marketing campaigns match with the demand (your potential buyers’ needs), you may need some external indicators to help you.

For example, when it comes to getting more organic search about your solutions online, the volume of SEO keywords is a good indicator to let you know whether something is highly searchable or not. If you generate a new campaign, you’ll need to make good use of SEO keywords to optimize the reach of your campaign. Does your target audience actually care about the campaign you host? Do they search for problems that are related to your campaign?

Or if you consider guest posting on other sites or podcasting in others’ channels so as to gain audience leverage of these popular platforms, are you sure your target audience actually visit these platforms?

By keeping in mind your buyers’ persona all the time, you will not waste your marketing effort.

4. Align the Buyers’ Persona with Both Lead Gen and Demand Gen

So you know that you should use Demand Generation to create demand for your product or service. With this demand, you can produce Lead Generation marketing strategies that attract a lot of target audience. The great content you created in Step 2, and the enticing campaigns or offers you generated in Step 3 will make your audience stay tuned with your brand.

Then, Demand Generation can be used to create ongoing interest in these existing customers. You can engage with them with upselling content or content that aims to nurture them to buy more.

Conclusion

Generating marketing leads is essential, but Demand Generation is something that marketers cannot neglect during the marketing process. Both Lead Generation and Demand Generation are important to converting sales. With a combined marketing strategy, you will be able to attract more potential buyers and keep them buying in the long-run.

Read more @ https://hackernoon.com/b2b-marketers-get-this-wrong-lead-generation-vs-demand-generation-t01x34s5