Top 10 demand generation trends in 2021

Here are the top ten demand generation trends you can expect to see in 2021.

Unlike many other marketing approaches in 2021, demand generation prioritizes creating a need for a product or service before selling it.

Demand the generation today requires a more comprehensive marketing approach as it combines both marketing and sales initiatives to produce a more significant overall contribution to revenue. This marketing tactic continues to evolve quickly as demand generation becomes the primary focus for marketers across many different industries. The difference between those who dominate within this tactic and those who fall short comes down to the accurate execution of demand generation techniques and an eye towards upcoming trends.

 

Here are the top ten demand generation trends you can expect to see in 2021.

 

#1 Video marketing Video is swiftly becoming a preferred way by which audiences consume their content. While video marketing is growing exponentially – over 87 percent of online marketers use video content, viewers’ attention spans are decreasing. Utilizing curated byte-sized videos is a way to implement video marketing that is both effective and concise. These short-form videos typically do not exceed a viewing time of one minute and thirty seconds.

 

#2 Content should be present at every stage of the customer journey Creating a funnel that successfully keeps your customers moving through it relies heavily on how well you are keeping them engaged throughout their journey. Content creation is an absolute must for today’s marketers. Providing valuable information to your prospects and target audience gives them the chance to spend more time with your brand and offerings. The content presented should continuously communicate the value proposition and advantages organically.

 

#3 Make LinkedIn marketing a priority In just a few short years, LinkedIn has grown from a professional networking base into a formidable content sharing platform that nurtures lead generation. Marketing on LinkedIn has become essential for B2B marketers as nearly 97 percent of people use the platform for content marketing. Not only does LinkedIn provide a useful engine for generating leads and perpetuating and sharing valuable content, but it also offers user data that can be incredibly significant to marketers.

 

#4 Podcasts Over 45 percent of podcast listeners make over $250,000/year, many of whom are CEOs and top executives. This marketing tactic is incredibly valuable for B2B marketers looking to connect with decision-makers on the platforms with which they already engage.

 

#3 As podcasts are typically consumed for the information they provide, finding a way to add value to the listener is an effective and often successful way of sharing content that generates demand for your product or service. 

#5 Implement chatbots and marketing automation As audiences demand responses and action more quickly, automation has become the natural answer to this request. Automation and live chats empower marketers to instantly respond to the questions or objectives their audiences may have.Using automation, marketers can send action-triggered notifications, manage customer relationships and retention, track sales and set up live chats that keep marketers engaged with their audience. This also allows them to collect valuable data that can be used to engage with potential and current customers effectively. Setting up a chatbot is one of the most effective ways to execute this strategy.

 

#6 Integrate sales and marketing functions Marketing and sales continue to show signs of necessary integration; however, this is still an area where many companies and teams fall short. The expansive communication gap between sales and marketing teams may be costing them, potential customers. Companies that sync the goals and functions of sales and marketing typically achieve 24 percent faster revenue growth over a three-year period. Streamlining the processes of marketing and sales ensures a more effective strategy that can decrease the time spent on your sales cycles.

 

#7 Prioritise the user experiences Your website is usually the handshake between you and your potential customers, so it is crucial to make a good impression. This initial touchpoint must ensure a positive and valuable experience between your visitors and your site. Your website provides an excellent opportunity to inform and convince your visitors that your product or service offers value to their goals and processes. Nearly 48 percent of marketers build new landing pages for individual marketing campaigns to ensure the user experience is cohesive and effective for the campaign's goals.

 

#8 A/B Testing A/B Testing provides the opportunity to test two unique versions of copy, a page, or a design that share the same specific goal. This form of testing empowers you to develop a deeper understanding of how you can improve your current marketing approaches and strategies. Marketers who don’t take advantage of this strategy miss the opportunity to pull ahead of their competition. A/B testing provides the information needed to determine how to best delegate your marketing efforts to optimize conversions.

 

#9 Multi-channel strategies Today’s consumer interacts with many different platforms to receive information and engage with new brands and companies. If you are targeting just one channel, you are missing a vast audience. Multi-channel communication empowers you to reach your target not only on multiple platforms but through various and unique forms of media. An adaptive marketing team in-tune with newer channels who are capable of modifying messaging and content across different channels will be the most effective.

 

#10 Salaries on the rise of elite demand marketers, Demand is in high demand. The separation between the average demand marketers and the elite is substantial, but those at the top will reap the benefits in the future. Today’s elite recognizes the immeasurable and exponential value that is presented through demand generation. Though this area of marketing is on an astronomical rise, the supply of top-notch marketers has yet to catch up – resulting in some very well-compensating positions.

Source @ https://yourstory.com/2021/01/top-ten-demand-generation-trends-2021

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualified leads.

30-second summary:

Technology is making it easier for brands to generate leads with sophisticated tools.

80% of marketers saw their leads increasing due to marketing automation.

Lead capture forms, remarketing, and SEO-focused content are effective strategies for driving technology leads.

Automating email campaigns and leveraging LinkedIn can also be powerful lead generation tactics for B2B companies.

 Technology is revolutionizing the way businesses interact with customers, engage them, and promote their products. Generating leads is also an area that has seen a major shift due to the advancement of technology.

 Marketers are leveraging automation technology to get more leads. In fact, 80% of marketers saw their leads increasing due to marketing automation.

 That’s just one of the new trends for lead generation in the B2B space. It’s a dynamic space, and new lead generation strategies are constantly cropping up.

 If you’re wondering how to get ahead in the game, it’s time to take notes. In this article, we’ll talk about some effective strategies you can use to generate technology leads.

Technology lead generation: Which strategies should you use?

To convert your prospects into high-quality leads, you need to focus on boosting your content marketing game. Here are a few tips to help you get with technology lead generation:

 

1) Use targeted lead capture forms

Adding a lead capture form is the most straightforward way of generating leads.

When a user visits your website, you want them to give you their email address, phone number, or other details. If you offer something valuable in return, they are more likely to give you their personal information. That’s the concept behind lead capture forms.

Provide your customers with a report, case study, infographic, webinar, or anything they may be interested in. Let them know about what you have to offer via a lead capture form.

Furthermore, tailoring your lead capture forms to match the interest of your site visitors can go a long way in boosting your lead generation efforts.

Adding targeted lead capture forms to your landing pages and websites can offer multiple benefits.

These include:

·    You can minimize distractions: When a lead capture form pops up, users can focus solely on it by tuning out all the other distractions. Since online users have a dwindling attention span, lead capture forms offer you the opportunity to get them to pay attention to your offer.

·    Showcase appealing offers: Who doesn’t like getting a good reward or a freebie? With a well-designed lead capture form, you can highlight what a user can gain by just providing their information. If they find something that they find value in, they are likely to give their details without any hesitation.

·     Simplify the opt-in process: Having a targeted lead capture makes it easy for anyone who is interested in your offer to opt-in. It is a great way to provide a seamless experience to your prospects.

·    Grow your email list: The user details that you collect from your lead capture can help you add more contacts to your mailing list and amplify your email marketing efforts.

 

Now that you know the benefits, wondering how to get started?

Take a look at this lead capture form from Basepaws. It’s colorful, eye-catching, and includes a fun spin-to-win game.

What’s more, they also clearly mention that they appeared on Shark Tank to add social proof to the mix. It’s a great way to get more leads and grow your email list.

2) Automate your email marketing campaigns

Getting someone on your list is just the first step of the lead generation process. After all, not everyone would have made a purchase. To keep them interested in your brand and services, you need to make sure that you are communicating with them on a consistent basis.

Of course, it’s a time-consuming task to send emails day after day to each of your contacts. That’s where specialized email marketing tools can come into play.

These software solutions can help you automate your email marketing workflow and schedule all your drip emails beforehand. What’s more, you can also create segments of your email marketing lists to offer more personalized email content to your subscribers.

These tools enable you to send targeted emails to users who may have abandoned their cart or just made a purchase. This, in turn, can help you generate more leads. The biggest benefit of leveraging this strategy is that you don’t have to put in too much time or effort.

 

3) Create content based on user intent

Over the years, Google has moved from a keyword-centric model to focusing more on user intent. When you are creating content for your blog, you need to keep this in mind. If you want your post to make it to the top of SERPs, you’ll need to make sure that it answers questions that users might have.

Think of long-form questions that your buyer personas are likely to search for. You can leverage advanced SEO tools to understand popular search trends. Try to address common questions and concerns in your content.

In addition to this, it’s also a good idea to include these sections as separate sub-headings. This has two major benefits. Firstly, users who are simply skimming through your content can find what they are looking for easily. Secondly, this makes it easy for web crawlers to find answers to user queries.

If you’re lucky, you can also make it to the zero-click searches. These results are displayed at the top of the first search engine in the form of a dialog box with a snippet directly answering a query.

 

Here is an example of how featured snippets appear on Google:

If your post can get ranked on SERPs, you can attract a lot of traffic and create more brand awareness. In turn, it can also help you get more qualified leads to grow your business.

 

4) Leverage remarketing

Each prospect who visits your website or checks out your social media handle may not turn into a customer. Before they make a purchase, they may conduct more research or need more nudging. As a marketer, you have to be prepared to have several touchpoints before you close a sale.

 

That’s exactly why you should leverage remarketing for lead generation.

 

For the uninitiated, it is a form of online advertising that enables brands to showcase ads to users who have already visited a website. For instance, if someone reads your blog post but didn’t proceed to sign up for your software, you can reach out to them via a different marketing channel.

 

Paid ads, social media ads, or email — you can use any of the given channels. The key is that you’re again bringing your brand or product to their attention. Such type of consistent remarketing can help you get more leads and boost your conversion rate.

 

To take this strategy up a notch, you can offer a discount or an additional benefit to tempt them to take an action. It can help you build a more effective sales funnel.

 

5) Make the most of LinkedIn

The target audience for LinkedIn is business professionals and decision-makers for businesses. For B2B lead generation, this is the segment that matters the most. After all, they call the shots when it comes to closing deals.

By increasing your visibility on the platform, you are likely to reach out to the right target audience. The first step is to make sure that your LinkedIn profile is optimized. Add your logo, write a concise description, and use the right keywords naturally.

In addition to this, highlight your USP or any achievements that you’re proud of. Anyone who is coming across your business for the first time can get a good impression because of this.

But just having a profile on LinkedIn isn’t enough.

 Publish educational content that may cover trends in your industry or address customer pain points. Your aim should be to help readers solve a specific issue.

 

To further boost your visibility, you can also run paid ads on LinkedIn. Through this, you can run targeted campaigns to increase your reach and get more leads. Just like other social media platforms, you can also measure and optimize your social media ad campaigns for better lead generation.

 

Conclusion

With new technologies and marketing channels available at your fingertips, it’s possible to generate more leads without exhausting all your time.

Automation software can help you streamline and schedule your emails to reach out to your subscribers at the right time.

Furthermore, SEO-friendly content, remarketing, and lead capture forms can also aid your lead generation efforts. Don’t forget LinkedIn — it offers a plethora of opportunities for generating leads, especially for the B2B companies.

Keep in mind that using just one strategy won’t take you too far. Use a mix of the above-mentioned tactics to get more qualified leads and grow your business.

 Do you have any questions about generating more technology leads? Please share them in the comments section.

 Credit @ https://www.clickz.com/five-tips-to-generate-technology-leads/264669/

B2B Marketers Get This Wrong - Lead Generation Vs. Demand Generation

 

All B2B marketers try to generate as many marketing leads as possible, but does having more leads equal to more sales? Unfortunately, it’s not that simple.

Creating more creative marketing campaigns doesn’t mean that the users are ready to become buyers and purchase your products at all. This is where sales and marketing execs wrestle with constantly -- when marketing execs focus on creating leads (Lead Generation) to feed the sales machines but not a demand for the product the company sells.

 

In this article, you’ll learn how to turn things over with Demand Generation and attract the right customers to boost your sales.

 

Lead Generation V.S. Demand Generation

Demand Generation is about creating brand awareness and attracting new users to your business. Blog posts, social media posts, podcasts, and YouTube videos are examples of Demand Generation.

Lead Generation is used to convert these new users into “leads” by getting them to become more sales-ready. Some Lead Generation examples include eBooks, free pdf workbooks, and webinars, etc.

As you see, both Lead Generation and Demand Generation play an important role in the marketing process. They take care of different stages of a user’s experience. Therefore, to make your marketing successful, you need both Lead Generation and Demand Generation.

Fortune 500 companies understand the importance of this rule and use a consumer insights tool to provide combined marketing & sales insights.

A Combined Sales Strategy: Lead Generation plus Demand Generation

To boost your sales and not waste your marketing effort, you must acquire the right people who will actually purchase your products/services after getting hooked by your leads. Here’re 4 crucial steps to follow

 

1. Develop Buyers’ Persona

Who are your potential buyers? What are their interests? Where do they buy stuff usually? If you can’t answer these questions, you don’t understand your potential customers enough. If you don’t know them enough, how can you ensure that your products/services can accommodate their needs?

Spend some effort in researching and developing the buyers’ persona. This helps you understand your target customers better, so you can produce solutions that they’re interested in and will solve their problems.

2. Audit Your Existing Content

Do you know how good or effective your blog content is? What more social media content do you need to answer the commonly asked questions your potential buyers have?

By looking at the buyers’ persona that you’ve completed in step 1, you should be able to answer these questions by reviewing your content.

Start to audit your existing content and find out what you need to focus on developing and improving so as to attract more potential buyers according to their needs.

3. Create Demand Generation Campaigns

To ensure your marketing campaigns match with the demand (your potential buyers’ needs), you may need some external indicators to help you.

For example, when it comes to getting more organic search about your solutions online, the volume of SEO keywords is a good indicator to let you know whether something is highly searchable or not. If you generate a new campaign, you’ll need to make good use of SEO keywords to optimize the reach of your campaign. Does your target audience actually care about the campaign you host? Do they search for problems that are related to your campaign?

Or if you consider guest posting on other sites or podcasting in others’ channels so as to gain audience leverage of these popular platforms, are you sure your target audience actually visit these platforms?

By keeping in mind your buyers’ persona all the time, you will not waste your marketing effort.

4. Align the Buyers’ Persona with Both Lead Gen and Demand Gen

So you know that you should use Demand Generation to create demand for your product or service. With this demand, you can produce Lead Generation marketing strategies that attract a lot of target audience. The great content you created in Step 2, and the enticing campaigns or offers you generated in Step 3 will make your audience stay tuned with your brand.

Then, Demand Generation can be used to create ongoing interest in these existing customers. You can engage with them with upselling content or content that aims to nurture them to buy more.

Conclusion

Generating marketing leads is essential, but Demand Generation is something that marketers cannot neglect during the marketing process. Both Lead Generation and Demand Generation are important to converting sales. With a combined marketing strategy, you will be able to attract more potential buyers and keep them buying in the long-run.

Read more @ https://hackernoon.com/b2b-marketers-get-this-wrong-lead-generation-vs-demand-generation-t01x34s5

 

 

 

 

 

5 ESSENTIAL WAYS AI IS ENHANCING LEAD GENERATION 

Marketers who deploy AI can have an upper hand in lead generation and conversion.

If you’ve been imagining that artificial intelligence is sci-fi, you are wrong. Artificial intelligence is now a part of our day-to-day lives and it’s an ideal opportunity to utilize the numerous AI lead generation tools in your business.

Yet, dissimilar to other tech drifts that flame out throughout the long term, it’s safe to state artificial intelligence (A.I.) and machine learning are certainly not a passing trend. The tech’s now worked its way into virtually all aspects of present-day business, including marketing and advertising. In this way, it’s nothing unexpected that progressions in AI could revolutionize the lead generation process.

Artificial intelligence dominates at extricating insights about leads from your marketing and sales data. Some AI-powered tools utilize that information to disclose to you more about your prospects and customers. Others use it to discover new prospects or prescribe which existing leads to seek next.


McKinsey predicts $2.6 trillion in business value will be explored in the coming years in marketing and sales. That implies marketers who deploy AI have the ability to accelerate their companies and careers by building an upper hand with this innovation—particularly with regards to lead generation and conversion.


Conversational chatbots 

Conversational chatbots likewise learn from each new interaction to improve their performance persistently. Chatbots can answer different client inquiries all at once without getting exhausted. Smart chatbots utilize NLP to address questions logically by driving prospects to FAQs or interfacing them to human agents whenever required.

Numerous organizations use chatbots for lead prospecting. By posing a bunch of pre-programmed questions, a chatbot can decide if a prospect is interested in your product or not before passing them on to a sales agent. Chatbots can begin pro-active conversations with customers to control them around your site or propose things for upselling depending on their browsing history.


Lead Validation

Lead validation is an essential step in the lead generation process. Like lead scoring, lead validation audits all potential leads coming in through form fills and phone calls and isolates them by sales leads and non-sales leads.

Prospective customers are bound to convert into clients and ordinarily submit real data or requests through forms or calls. Then again, non-prospective customers will in general send spam, sales, and other unimportant material.

To eliminate time spent sorting such data, a few advertisers utilize AI as a part of their lead validation team. AI programs can rapidly analyze submitted information, similar to names and telephone numbers, and compare it with publicly accessible sources or internal datasets. In light of the discoveries, leads are then arranged into one of the two classes.


Automated Email Campaigns

AI-enabled frameworks can be utilized to set up automated email campaigns driven by customer information and behavior. Such innovation utilizes order history, user interest, and browsing behaviors to make and send automated emails on the event of pre-decided trigger occasions –, for example, a client signing up for a membership, unsubscribing from your newsletter, or cart abandonment.

Automated email campaigns are likewise known to have a higher open rate because of optimized titles and content, and accurate mailing times when clients are bound to check their mails


Improve Sales Pipeline Quality

Artificial intelligence can likewise assist you with improving the overall quality of your pipeline. Because of its predictive power, it can tell your advertising and sales pro which actions work best and shed light on the best strategies for selling more.

This results in a more proficient and powerful sales and marketing pipeline, which means increased income and decreased expenses for your company. Gong.io is one solution that utilizes AI to do this. The company utilizes AI to analyze sales conversations and reveal precisely what pushes your pipeline ahead.


Personalized Experiences

Studies have demonstrated that sites and businesses which offer their customers customized and charming experiences will in general have more loyal clients. Keeping customers faithful to your brand goes hand in hand with the experience that they get when they interact with you. Artificial intelligence tools like chatbots and machine learning prediction algorithms furnish clients with an exclusively customized UI. These prediction algorithms otherwise called recommendation algorithms give recommendations to potential leads dependent on browsing patterns much the same as Netflix prescribes what to watch dependent on your viewing history.

Source:- https://www.analyticsinsight.net/5-essential-ways-ai-is-enhancing-lead-generation/

5 Lead Generation Strategies for Software Startups

 

Here's how startup software developers can easily and affordably cultivate leads.

As a startup software developer, you have a lot on your plate. In fact, it wouldn’t be surprising if you are currently juggling the roles of a coder, manager, marketing, sales, and HR. With so much going on, finding the time to generate leads and nurture them can be difficult, and yet it’s imperative that you do so. Honestly, even established companies with dedicated sales and marketing teams and big budgets have trouble with leads. Fortunately, there are some actions you can take that have a low cost (or none at all), require little time, and produce some results.

DevPro Journal recently spoke with Nick D’Alessio, a Sr. Business Development Manager with Brother Mobile Solutions. D’Alessio has years of experience in creating sales and marketing programs that deliver results, and he shared some actionable advice to help you cultivate some leads.

1. Lean on your hardware partners

“Partnering with manufacturers and doing joint marketing activities such as website landing pages or contributing web content is a great way for ISVs to drive leads,” he says. “Manufacturers often have larger marketing budgets and other resources that can help expand an ISV’s reach in their respective industry segment. Manufacturers are eager to work with ISVs in this way because it is mutually beneficial. In many cases, this is at little to no cost to ISVs other than time coordinating and planning.”

2. Create case studies

“ISVs control the solution and have customers that are successfully deploying a given solution,” says D’Alessio. “Working with end-user customers and hardware manufacturers to create and evangelize the success story case study carries more weight than ANY other lead generation vehicle. Hardware manufacturers will usually contribute to costs associated with creating assets, whether it is a case study, brochures, or video testimonial.”

3. Let your partners do the nurturing

“One strategy that has worked very successfully for us is compensating the individual ISV directly for doing nothing more than emailing referrals directly to our outside sales reps,” he says. “Many ISVs do not want or cannot spend time dealing with the hardware complexities. They just want to sell their software. However, one easy technique is merely emailing hardware referrals to hardware partner companies and let them take it from there. Getting compensated for doing nothing more than sending an email is simple to do and takes very little time.”

4. Leverage social media relationships

“Actively participating in social media to make others aware of successful business solutions, and hardware partnerships is a great way to drive awareness and create leads,” he says. “Best of all it’s free. Keep it genuine and brief. Hardware manufacturers who may have a large following on social media are happy to re-tweet, like or repost such posts, enlarging the reach.”

5. Exhibit at trade shows on the cheap

“ISVs should seek to participate in the right trade shows for their respective industry,” he says. “Most trade shows are hardware vendor heavy, and light on ISVs, so many manufacturers will welcome ISVs participating in their booth, bringing a real solution alive. This draws customer prospects and provides great visibility of both hardware and software.” 

https://www.devprojournal.com/software-development-trends/sales/5-lead-generation-strategies-for-software-startups/

15 lead generation strategies for 2021

Generating high-quality leads has never been so important for B2B organizations and the way we do it is evolving. Our lead generation experts have pulled together 15 tips for executing the most effective lead generation strategies ahead of 2021. Use these ideas to fuel your plan and future-proof your new business strategy.

1. Look back on 2020

Start by reflecting on what worked for your business in 2020 — and, most importantly, what didn’t. It’s been a year of uncertainty, with lots of changes in the B2B world — and to always be improving in the future, we need to learn from marketing activity of the
past.

2. Stop relying on events for lead generation

Networking events have been a reliable source of new business leads for as long as every marketer can remember. The past few months have showcased that
this won’t always be possible — and ensuring you have a plan B that caters to a digital-first and remote working audience is vital.

3. Put your website at the center of your strategy

For too long, B2B marketers have ignored the power of their websites. In 2021, your business website is the B2B equivalent of the high-street shop window. So, yours needs to be a central-focus of your strategy — a hub of engaging content that keeps your visitors coming back for more.

4. You have access to a world of data — use it!

To generate the best leads, you need to know exactly who your audience is and what they best respond to. From your existing customers and your website
analytics, to your one-time website visitors and your digital marketing campaign results — you have a bounty of vital data at your fingertips.

5. Up the ante on your digital outbound marketing

Outbound marketing tactics work quietly in the background of your online strategy to build brand awareness and drive traffic to your website. While we should always focus on quality leads over quantity, a well-executed and well-researched outbound marketing strategy can work wonders when it comes to converting your website leads.

6. Get savvy on social media

Social media can introduce you to thousands of new leads — so make your presence count. Boost engagement with stories and live videos; build relationships through influencer, affiliate and partner marketing campaigns; experiment with social selling and employee advocacy — and capitalize on this engagement by directing every post back to your website.

7. The power of personalization

With great data comes great responsibility — so if you know what your audiences want, you need to be personalizing your marketing output to meet their specific needs. Start by personalizing landing pages and URLS; segment your audience by industry, and embrace personalization software to deliver bespoke experiences at scale.

8. Track your website performance and visitor behavior with analytics

If you’re not already using a website analytics tool, you could be missing out on hordes of opportunities to improve your site and engage your visitors. Analytics will help you see where your website needs enhancing, show you your best-performing pages, highlight your top referer channels and more.

9. Optimize your site for conversions

Using your analytics, implement a conversion-rate optimization (CRO) strategy that encourages each and every website visitor to convert. From the way your site looks and where you place your calls-to-action, to the colors you use and the length of your forms, every element plays a crucial role in converting traffic.

10. Recognize the changing world of SEO

To generate leads in 2021, you must first optimize your website to meet the online search needs of B2B buyers. SEO has changed — from an increase in voice, visual and mobile search, to the growing demand for SERP Position Zero, there’s a lot to consider. Don’t get left behind!

11. Always automate where possible

To prepare your B2B lead generation plan for all eventualities, automation software is the way forward. Whether you’re looking to eliminate the need for manual input, save time, speed up or enhance your existing processes, personalize your communications, or amplify your lead generation marketing results, there’s an automation solution for your business.

12. Interactive content: the ultimate lead magnet

Static content will soon be a thing of the past — with the demand for interactivity at an all-time high. Interactive content is a great way to generate new
business leads, especially if your website or product can’t offer on-site purchases. Increase engagement with surveys, quizzes, tool kits and more.

13. Implement a ‘real-time’ response culture

B2B buyers are consumers in their personal lives — and consumers demand immediacy. We’re used to instant responses from chatbots; we expect hyperfast
replies, next day delivery and real-time updates. Your follow-up approach to leads needs to cater to this — and a company-wide culture of immediacy is the only sure-fire way.

14. Go ‘video-first’ to meet the needs of new B2B buyers

From short-form social media videos to interactive webinars, it’s no secret the video marketing has been a huge part of 2020. Try gating longer-form, engaging video content to generate leads and vital contact information, while enticing viewers with quick-fire trailers, animated visuals or gifs, and video snippets on social media.

15. Discover Lead Forensics

With lead generation technology working seamlessly across your website, you’ll transform every website visitor into a lead on arrival. Lead Forensics, for example, helps you maximize the return from your lead generation, eliminating the need for on-site conversions and enriching your outreach with the most accurate contact and firmographic data.

Lead Forensics is intelligent B2B lead generation software that reveals the identity of your previously anonymous website visitors to instantly generate business leads. It works by utilizing intelligent reverse website visitor tracking technology and a global leading database of business IP addresses to track your website visitors, reveal their identity and notify you in real-time. Users are provided with the business name, contact details of key decision-makers and detailed website analytics. This way, you have everything you need to reach out to the right person, with the right information, at just the right time. Book your Lead Forensics demonstration today!

Source   @ https://www.leadforensics.com/15-lead-generation-strategies-for-2021/

Website @ https://www.vereigenmedia.com/

Linkedin @ https://www.linkedin.com/company/vereigen-media

Twitter   @  https://twitter.com/VereigenMedia

Facebook @ https://www.facebook.com/VereigenMedia/

 

9 Killer Demand Generation Strategies for New Brands

One of the biggest challenges for new businesses, particularly startups and other companies operating in crowded markets, is demand generation. Distinctly different from lead generation, demand generation is a much more involved process – which makes it all the more challenging for new brands.

In this post, we’ll be covering what demand generation is, how it differs from “traditional” lead generation, and going over nine demand generation strategies for new brands. By the end of this post, you’ll know exactly what you need to do to get people excited about your products and keep those (qualified) leads rolling in, so let’s get started.

What Is Demand Generation?

At its simplest, demand generation can be defined as – surprise, surprise – the generation of demand for a business’ products or services. This is accomplished through a gradual, comprehensive, and holistic process that often spans entire marketing departments.

Demand generation, like conversion paths, can (and should) be thought of as a funnel. Demand generation begins by identifying audiences that are likely to be receptive to the marketing messaging of a brand, before shepherding prospects through a funnel that addresses every stage of the conversion process. However, unlike inbound marketing or traditional conversion paths (both of which play a part in the process), demand generation aligns marketing closely with sales to accomplish these goals.

Think of demand generation as a long-term relationship between a brand’s marketing and sales teams, and prospective customers. Demand generation starts by identifying and qualifying prospective customers through content and inbound marketing, direct response and email campaigns, and events, before passing these leads to a nurturing team. This team then further qualifies these prospects through scoring systems depending on the stage at which the prospect is in the conversion funnel, before passing these highly qualified, nurtured leads onto the sales team.

Demand Generation vs. Lead Generation

Although demand generation and traditional lead generation might seem very similar, there’s actually an important distinction between the two.

Some businesses are indiscriminate when it comes to leads and what qualifies a prospect as a lead. Someone who merely visits a website, for example, might be considered a lead to some companies. This is especially true of businesses that rely on high-volume cold-calling to generate new businesses – think those annoying companies that call you up to try and sell you steak knives.

However, demand generation identifies potential prospects based on their initial actions and takes them through a (oftentimes lengthy) nurturing process to provide sales teams with much higher quality, genuinely qualified leads. This results in better conversations between sales reps and prospects, and – of course – higher conversion rates and more sales.

Essentially, the greatest difference between demand generation and lead generation is that demand gen is a significantly more comprehensive process that takes place over a much greater span of time than lead generation, involves close collaboration and communication between sales and marketing departments, and incorporates elements of inbound, direct, and email marketing to nurture prospects while offering them the material they need to learn more about how you can solve their problems.

9 Demand Generation Strategies for New Brands

So, now we have a better idea of what demand generation is, how can you, as a new or smaller brand, go about implementing it? Here are nine demand generation strategies you can start using right now.

1. Give Away Your Best Stuff

Whether it’s a content download, a free offer, or another promotional campaign, be sure to only give away your very best stuff. Although this might seem counterintuitive, consistently offering giveaways of real value has several benefits.

Firstly, it creates a sense of trust between your audience and your brand, which means they’re more likely to come back to your content or your website. Secondly, it reflects well on your brand – so much so that enthusiastic prospects may take things one step further and advocate for your brand on your behalf, becoming the elusive “brand ambassadors” companies are always talking about. Lastly, by offering something of real value, your visitors are much more likely to part with whatever information you need to begin qualifying them as a viable lead, the first stage in the demand generation process.

2. Provide a Free Tool, App, or Resource

One of the most effective ways to create a successful demand generation campaign as a new brand is by offering a free tool or resource.

Source - https://www.wordstream.com/blog/ws/2015/10/22/demand-generation